Sans Serif Type

An attribute of text. Serif is the quality of a letter having "feet" or small horizontal lines at the bottom of the letter. Sans Serif is text that does not have those lines. Arial is probably the most common sans serif font. Sans Serif is commonly used on smaller type, as well as on computers and web pages.

See also Serif Type.

This bit of jargon has been viewed 7,132 times.

Return To Advertising Jargon